When using Linear or Connected Television strategies, video stands out as a powerful & efficient way to reach a large audience. Whether targeting a younger “cord cutting” audience with advanced geo-targeting, or a more traditional direct response message across a national audience, utilizing Television is both diverse and effective. Combining visual and audio elements across various length commercial spots, TV delivers an engaging and persuasive message. Sequoia Media pivots toward the best performing direct response mechanisms such as toll-free numbers, website URLs and QR codes displayed in the commercials. Overall, TV’s wide reach, cost efficiencies and direct response features make it a highly effective medium for advertising.
TELEVISION
TELEVISION
When using Linear or Connected Television strategies, video stands out as a powerful & efficient way to reach a large audience. Whether targeting a younger “cord cutting” audience with advanced geo-targeting, or a more traditional direct response message across a national audience, utilizing Television is both diverse and effective. Combining visual and audio elements across various length commercial spots, TV delivers an engaging and persuasive message. Sequoia Media pivots toward the best performing direct response mechanisms such as toll-free numbers, website URLs and QR codes displayed in the commercials. Overall, TV’s wide reach, cost efficiencies and direct response features make it a highly effective medium for advertising.
RADIO
Radio remains a powerful tool for Direct Response advertising, backed by compelling statistics. According to recent research, radio still reaches over 90% of the adult population in the United States each week, making it a highly effective medium for reaching most any audience. Additionally, studies have shown that radio advertising has a strong impact on driving online search activity, with a 29% increase in search volume observed after exposure to radio ads. The combination of wide reach and the ability to drive online engagement makes radio a valuable channel for advertisers looking to generate a high response campaign that exceeds key performance goals.
DIGITAL
Various types of digital advertising such as Search, Social, Display and Content provide powerfully effective strategies for direct response campaigns. Platforms such as Meta, Google, Bing, TikTok, Snapchat and Reddit offer extensive data-based targeting options, allowing advertisers to reach specific audiences based on demographics, interests, and behaviors. Precise targeting ensures that the ads are shown to the most receptive audiences, increasing the chances of eliciting a direct response and, therefore, a profitable campaign. Digital advertising also provides a wide range of ad formats, including image, video, retargeting and dynamic ad placements, all of which capture a user’s attention and drive engagement. Allowing for a personalized ad experience, digital advertising is a force for any scalable, high-quality direct response campaign.
Newspaper and Billboard advertisements are powerful tools for reaching relevant and engaging audiences. Newspaper advertising can provide anything from a hyper-local to broad audience reach, with thousands of various newspapers being read by millions each day. Billboad advertising offers a unique opportunity to address a service or product within a highly targeted market. Newspaper advertising can effectively target specific demographics and geographic areas, making it a nice fit for many localized direct response campaigns. Additionally, newspaper readers often spend more time engaging with the content, allowing for a higher chance of capturing their attention and eliciting a direct response.
Massive Reach
Immediate Engagement
Highly Effective
Customizable Reach
Multimedia Engagement
Complete Multimedia Tool
Precise Targeting
Personalized Messaging
Necessary & Successful
Trusted
Strong Market Targeting
Highly Engaging
Intake Dynamics
Sequoia Media Group offers intake services through our exclusive, in-house partner Intake Dynamics,
a US-based intake center available for custom-tailored intake solutions 24/7/365.
What does this mean? Sequoia Media Group and Intake Dynamics will handle 100% of your direct-response advertising needs; from strategy & set up, to sophisticated Intake solutions, to best in class campaign management and communication.
Intake Dynamics is a US-based intake & call center that provides:
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Customizable solutions for all of your campaign’s needs.
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24/7, 365 operations.
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Bilingual intake specialists.
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Inbound & Outbound call management.
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Intake Dynamics provides your campaign with the solutions it needs.
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Customized Intake Solutions any unique needs.
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Agile & efficient campaign setups timeframes.
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Collaborative communication and reporting.
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Successful track record.
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Your direct-response advertising deserves precise, professional follow-up.
ID accomplishes this in many ways.
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Personal attention and follow-up from every intake specialist.
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Relentless, yet empathetic pursuit of each campaign’s goals.
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Compliance: Adherence to TCPA requirements is paramount.
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Intake Dynamics makes Sequoia Media Group your direct-response one stop shop.
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RADIO
Radio remains a powerful tool for Direct Response advertising, backed by compelling statistics. According to recent research, radio still reaches over 90% of the adult population in the United States each week, making it a highly effective medium for reaching most any audience. Additionally, studies have shown that radio advertising has a strong impact on driving online search activity, with a 29% increase in search volume observed after exposure to radio ads. The combination of wide reach and the ability to drive online engagement makes radio a valuable channel for advertisers looking to generate a high response campaign that exceeds key performance goals.
DIGITAL
Various types of digital advertising such as Search, Social, Display and Content provide powerfully effective strategies for direct response campaigns. Platforms such as Meta, Google, Bing, TikTok, Snapchat and Reddit offer extensive data-based targeting options, allowing advertisers to reach specific audiences based on demographics, interests, and behaviors. Precise targeting ensures that the ads are shown to the most receptive audiences, increasing the chances of eliciting a direct response and, therefore, a profitable campaign. Digital advertising also provides a wide range of ad formats, including image, video, retargeting and dynamic ad placements, all of which capture a user’s attention and drive engagement. Allowing for a personalized ad experience, digital advertising is a force for any scalable, high-quality direct response campaign.
Newspaper and Billboard advertisements are powerful tools for reaching relevant and engaging audiences. Newspaper advertising can provide anything from a hyper-local to broad audience reach, with thousands of various newspapers being read by millions each day. Billboad advertising offers a unique opportunity to address a service or product within a highly targeted market. Newspaper advertising can effectively target specific demographics and geographic areas, making it a nice fit for many localized direct response campaigns. Additionally, newspaper readers often spend more time engaging with the content, allowing for a higher chance of capturing their attention and eliciting a direct response.